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Like Florida and California and any other sun-shiney place that boomed in the 50s and 60s, Brasília's spread way, way out. So an afternoon of running errands without your own private vehicle just might look like this:
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Many Americans might think the question of how many continents exist on Earth should be settled (of course, the demotion of Pluto as a planet a few years back ought to remind everybody that even "established" facts can change). But in Latin America, where I've lived and worked since 2005, the established number of continents students learn is five: Africa, Asia, Europe, Oceania, and...America.
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While the press and traveling public gawk at the news of merger of United Airlines and Continental Airlines, another move towards industry consolidation is taking place south of the border. Last month, Brazil's OceanAir (yes, in English), started a few years ago by Colombo-Brazilian multimillionaire Germán Efromovich, adopted the brand name of its much larger Colombian sister airline, Avianca, also owned by Efromovich's Synergy Group. With this re-branding, the airline hopes to move up from its position as Brazil's fifth-largest carrier, offer international flights from Brazil, and become a recognized name in the region. Avianca is following in the tradition of Chile-based LAN Airlines and Central American conglomerate Grupo TACA (with which it merged last October, forming the double-branded Avianca-TACA) in cross-border airline mergers and branding, turning national airlines into continental carriers.
El Salvador-based TACA was the first airline to jump into multinational consolidation in the early-90s by investing in the flag carriers of its neighboring countries: Aviateca of Guatemala, Lacsa of Costa Rica, and NICA of Nicaragua. Though maintaining different owners (with Lacsa retaining its airline code), the combined company created one brand identity and focused hub operations at San Salvador and San José, then later at Lima when TACA Peru signed on.
TACA's merger with Avianca, in which both airlines will continue to operate under their respective brands, is the largest of the various mergers and acquisitions that Avianca has undergone in its history as the world's second-oldest existing airline. After engulfing several smaller Colombian airlines, Avianca bought the tiny VIP in Ecuador and its new owner, Efromovich, started OceanAir in Brazil, both of which are now called Avianca in their respective countries, though they continue to function separately under local operating certificates.
LAN, the largest airline in Spanish-speaking Latin America and one of only a few anywhere that can fly you to Tahiti, works similarly; the Chilean branch and its subsidiaries LAN Peru, LAN Argentina, LAN Dominicana, and LAN Ecuador all operate with differing certificates, but unified branding. LAN also bypasses its hubs at Lima and Santiago, with nonstop flights from Miami to Bogotá, Caracas, and Punta Cana, furthering the concept of LAN as a super-national airline brand and having dropped the name LanChile years ago (they also have a thrice-weekly JFK-Toronto hop).
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With fighter jets, inflatable pools, Nigerian-Brazilian hip-hop artists, beach volleyball, politicized circus clowns, Daniela Mercury, and a Disney parade, the Brazilian capital celebrated its fiftieth birthday with a barrage of parades and concerts rivaling Carnival. Candangos (immigrants from the four corners of Brazil who came to build Brasília) and Brasilienses (successive generations born in the city) converged on the central axis of the Plano Piloto, bookended by the Eiffel-esque TV Tower and the bifurcated Brazilian Congress, to dance samba and forró, eat corn-on-the-cob and street meat, and, of course, drink gallons of Skol and Antárctica. A special free concert by electronica guru Moby served as a pre-show last weekend, but the official celebrations kicked off Tuesday night, with concerts by established and emerging pop, rock, hip-hop, and gospel acts (Tuesday, incidentally, was the not-widely-heralded Day of the Indian).
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